Rising demand for this decaffeinated variant is credited to the enhancement of aroma and flavor caused by roasting. Roasted decaf coffee is expected to expand at the fastest CAGR of 7.4% from 2020 to 2027. Growing popularity of home coffee roaster among buyers is also motivating people to opt for unroasted, raw, and green decaf coffee beans. Soft aroma is also a key buying criterion among the buyers while purchasing raw decaf coffee. This is attributed to its low price in comparison to its roasted counterparts. Raw decaf coffee accounted for more than 60% share of the global revenue in 2019. Furthermore, the popularity of these cafés and coffee houses among millennials, as a part of the lifestyle trends for socializing and working in these spots, is expected to boost the business-to-business sales of decaffeinated beverages. Considering the growing demand for decaf coffee, a substantial number of cafés, coffee houses, restaurants, and eateries have begun to include items made of the aforementioned variants on their menu. Millennials have been preferring organically and sustainably grown, decaffeinated, and lightly roasted coffee beans. This trend is expected to propel the demand for decaffeinated beverages in the years to come. Additionally, 66% agreed that it is essential to cut down their coffee consumption. The survey also highlighted that 68% of the population thought that it is necessary to reduce their caffeine intake. and made up around 19% of the total consumers. Thus, the harmful effects of caffeine are compelling people to opt for decaf coffee over regular coffee.Īccording to the 2017 National Coffee Association (NCA) report, people aged between 18 to 24 years formed the largest consumer group of decaf coffee in the U.S. It was also reported that women drinking more than two daily caffeinated beverages during the first seven weeks of pregnancy also had an increased risk of miscarriage. In 2016, the National Institutes of Health (NIH) and Ohio State University jointly conducted a research study, which revealed that the chances of miscarriage increase with the intake of exceeding two caffeinated beverages a day by either of the parents. As a result, buyers have been increasingly spending on caffeine-free beverages, such as decaf coffee. Over the past few years, various health studies have revealed that excessive consumption of caffeinated beverages leads to various problems, including jitteriness, restlessness, insomnia, and elevated blood pressure. Growing awareness related to the harmful physiological effects associated with caffeine, which is a psychoactive substance present in regular coffee, is expected to prompt buyers to consume decaffeinated beverages. The global decaffeinated coffee market size was valued at USD 1.65 billion in 2019 and is expected to witness significant growth in the forecast period.
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